Danger Jones Semi-Permanent Colour - Exotica (Light Purple) 118ml

Danger Jones is a line of semi-permanent hair colour shades. A collection of vibrant and pastel colours that are easy to apply, more vibrant, longer lasting, with a beautiful fade every time. Danger Jones Exotica only uses the highest quality vegan ingredients chosen for their reparative and restoring properties to maintain and improve the integrity of the hair. 

Features:

• Long lasting vibrancy.
• Beautiful fade.
• Fast smooth application.
• Conditioning & detangling formula.
• Intermixable & customizable.
• Smooth, workable viscosity for next-level blending and saturation while using less product.
• Vegan formula & no animal testing.
• Gluten, ammonia & paraben free.
• MEA free.
• PPD free.
• Includes Rice Protein, which adds natural shine, helps to bind moisture, and can increase flexibility and strength of hair.
• Acidic pH and Citric Acid help smooth hair cuticles and increase shine and condition.
• Contains Glycerin which is known to help prevent hair breakage and add moisture.
• Contains Propanediol which is certified 100% biobased glycol alternative to increase hydration.

How to use: 

1. Start with clean, washed, dry hair (no conditioner). Colours are most vibrant when hair is pre-lightened.
2. Wear protective gloves and apply hair colour in 1/4"-1/2" sections, fully saturating from roots to ends. Avoid contact with skin to prevent staining.
3. Leave product on hair for up to 35 minutes at room temperature. No heat.
4. Rinse thoroughly with cool water in a non porous sink or basin until the water runs clear. Do not shampoo or condition. (If ends are dry, conditioner may be applied to the ends if needed).
5. Dry and style as desired.

Application tips: 

• It is recommended to pre-lighten the hair before applying semi-permanents. While many colours can be applied to levels of 6-10, maximum vibrancy and true to tone results are achieved when applying to levels 9-10. times
• After lightening, we recommend shampooing 3 times to be certain there is no residual lightener, which would negatively impact colour results. 
• Cross-check all applications: To ensure an application is evenly saturated throughout the hair, cross check the sections by gently spreading each one apart, looking for an hollow or blonde spots that need additional colour. 
• Eliminate bands in melts: When melting two colours together, turn the colour brush horizontally and paint the point where the colours meet, in a side-to-side motion. This will help ensure a smooth transition and result.
• Reduced viscosity: Smoother consistency makes fully saturating the hair easier, leading to better results (and using less product). 
• Intense pigment: Highly pigmented pastels that aren't flimsy (they have guts)

Aftercare:

Avoid the following:

• No shampoo for 2 days
• Hot water
• Co-washes
• Sulfate shampoos
• Over use heated styling tools
• Chlorine and bore water
• Prolonged exposure to UV
• Frequent shampooing